Insurance Companies are explicitly aligned with the goals of their Insureds. Both want better outcomes, lower cost of care, greater benefits, improved health and longevity. Insurance Companies want to increase their competitive advantage, increase profits and gain insights on Insured behavior and treatment protocols. GoNo Food Finder’s strategy is to use its core patented Efficacy Engine® to help consumers make informed choices about the foods, beverages, and supplements that are clinically proven to benefit them on an individual basis.